The context
The project explored how a real-time 3D configurator could support a made-to-order journey, making product choices easier to understand while keeping the experience aligned with a premium environment.
What I worked on
- Worked across business requirements, customer journey and technology capabilities.
- Helped structure the experience around configuration and personalization.
- Coordinated stakeholders across the brand and technology side.
- Supported the project from exploration toward a concrete implementation path.
WHAT I TOOK FROM IT
← All selected workPersonalization is not just a front-end feature. A convincing experience has to connect what the customer sees with what the organization can actually configure, produce and deliver.